About Jen

Jenni Baden HowardI’m a freelance beauty and lifestyle writer who has worked on and written for a wide range of magazines, national newspapers and online.

Alongside this, I offer copywriting for press materials, product packaging, in-store and on-counter signage, web copy and lots more – I love the mix and truly find that working on both ‘sides’ of the industry really helps to inform and inspire the other!

Over the past 20 years, I’ve written for and worked on staff at magazines and newspapers including ELLECosmopolitanMarie ClaireMarie Claire Health & BeautyHealth & Fitness, VOGUE and the Telegraph, for whom I had a weekly beauty column for several years.

I’ve also written for weekend supplements such as the Saturday Express Magazine and Saturday Telegraph, amongst others.

In-store magazines I have worked on and written for on beauty include Boots Health & BeautySainsbury’s Magazine, HN Harvey Nichols MagazineThe London Magazine and Heathrow Traveller. 

As a mama of two, I’ve written on beauty and wellbeing for busy mums for parenting glossies including Baby London and Hampshire and Surrey magazines, Gurgle and Little London magazine.

I am also currently Beauty Expert for British Airways High Life magazine.

As well as writing beauty, health, fitness and lifestyle features, I’ve interviewed a wide range of celebrities and beauty and fitness industry insiders for titles such as ELLEHealth & Fitness and the Telegraph.

Online, I edited a parenting, beauty and lifestyle blog for several years, working with the wonderful team at Handpicked Media on social media campaigns, including Twitter parties, and sponsored posts for companies such as Boots. I have also blogged for companies and brands including BodenTesco Living and Sunuva, amongst others.

With my freelance copywriting hat on, I love working with beauty brands – from small, niche names to major international companies – on product packaging copy (among those I’ve worked with are VaishalyNuBOOmoroviczaToni & GuyCharles Worthington and Dr Sebagh).

I’ve written website copy for brands including Cowshed (spa and skin care) and on-counter copy, in-store advertising slogans and signage which has appeared in stores including Harrods and Barney’s New York.

Also on the copywriting front, I’ve worked on special projects for brands including Dr Hauschka; E45Crabtree & EvelynOlay (skincare ; Oral-BHugo Boss and Lacoste.

I’ve been thrilled to be invited to be on the judging panel for awards and competitions, including the first Tesco Beauty Awards, and was delighted to be invited by Béatrice de Montille, founder of Merci Maman, to act as her co-judge for the beautiful jewellery company’s first Pinterest fashion/accessories competition (very difficult – I sort of copped out and asked her to shortlist the winners!).

I work alongside my husband, a web designer, developer and online brand strategist (he’s the techy one!) on joint online website projects. So, if you are brand or company looking to put together something in this area, we’d love to discuss ways we might be able to help you!

Thanks so much for reading!

For all inquiries on freelance writing, copywriting and consultancy, please do get in touch!

Jenni Baden Howard


Jenni Baden Howard