Freelance beauty, health and wellbeing writer and copywriter

Jenni Baden HowardI’m a freelance beauty and lifestyle writer who has worked on and written for a wide range of magazines, national newspapers and websites.

I also offer copywriting for PR materials, product packaging, in-store purposes, online and more.

I love the mix and truly find that working on each ‘side’ of the industry really helps to inform and inspire the other (although, it means I get a bit obsessive about reading the directions on shampoo bottles).

Over the past 20 years, I’ve written for and worked on staff at magazines and newspapers including ELLECosmopolitanMarie ClaireMarie Claire Health & BeautyHealth & Fitness, VOGUE and the Telegraph, for whom I had a weekly beauty column in the Style section for several years.

I’ve also written for weekend supplements such as the Saturday Express Magazine and Saturday Telegraph, amongst others, and for in-store titles including Boots Health & BeautySainsbury’s Magazine, HN Harvey Nichols MagazineThe London Magazine and Heathrow Traveller. 

I am also currently Beauty Expert for British Airways High Life magazine.

As a (seemingly always running late!) mama of two, I’ve written on beauty and wellbeing for busy mums for parenting glossies including Baby London and Hampshire and Surrey magazines, Gurgle and Little London magazine.

Along with general beauty and lifestyle features, I’ve interviewed a wide range of celebrities and beauty and fitness industry insiders for titles such as ELLEHealth & Fitness and the Telegraph.

Online, I’ve blogged on parenting, beauty and lifestyle, working with the wonderful team at Handpicked Media on social media campaigns, including Twitter parties for companies such as Boots. I’ve also guest blogged for companies and brands including BodenTesco Living and Sunuva swim and beachwear.

With my freelance copywriting hat on, I love working with beauty brands – from small, niche names to major international companies – and have written product packaging copy for VaishalyNuBOOmoroviczaToni & GuyCharles Worthington and Dr Sebagh.

I’ve written website and e-commerce copy for companies including Cowshed (spa and skin care) and on-counter copy, in-store advertising slogans and signage for use in stores including Harrods and Barneys New York.

Also on the copywriting front, I’ve worked on special projects for brands including Dr Hauschka; E45Crabtree & EvelynOlayOral-BHugo Boss and Lacoste.

I’m been delighted to have been on the judging panel for various awards and competitions, including the first Tesco Beauty Awards, and was thrilled to be invited by Béatrice de Montille, founder of Merci Maman, to act as her co-judge for the company’s first Pinterest fashion/accessories competition.

I work alongside my husband, a web designer, developer and online brand strategist (he’s the techy one!) on joint online website projects. So, if you are brand or company looking to put together something in this area, we’d love to discuss ways in which we might be able to help you!

Thanks so much for reading!

For all inquiries on freelance writing, copywriting and consultancy, please do get in touch!

Jenni Baden Howard


Jenni Baden Howard